Sweet & Sour: Challenges and Opportunities in the Candy Category
Insights from ECRM's recent Candy Planning: Everyday & Summer Seasonal Virtual Session
The Business of Booze: Insights from ECRM’s Virtual Sessions
Thought leadership and best practices for the adult beverage category
Retail Merchandising Bubbles Over in Adult Beverage
A visual tour of some best-in-class merchandising of wine, beer and spirits categories
Q&A: Brandy Alexander - Senior Buyer, Health & Beauty Care, 99 Cents Only Stores
Alexander discusses the pandemic's impact on shoppers and her ECRM Connect Virtual Meeting Experience
Retailers, Brands Must Have an ‘Empathetic Ear’ for Shopper Needs: IRI
IRI’s Larry Levin on how shopper needs and behavior has changed, and what it will look like in the future
Success at the Shelf: Color-Blocking Strategies for Packaging Design
Effective color-blocking strategies can make your products jump off the shelf -- and into shoppers' baskets!
COVID-19's Lasting Impact on the Mass Retail Landscape
Racher Press' Jeff Woldt on how the pandemic will impact retail in the months and years to come
Color Blocking Strategies: Make Your Brand JUMP off the Shelf!
To effectively leverage color block merchandising, you need to get in the store and see what’s already on the shelf
CPG Success Lies in Mastery of the Basics
The key to growth comes from solid insights, focus on the shopper, and flawless execution