The Evolving Beauty Category
Product innovations are coming faster than ever, as we saw during ECRM’s recent Beauty Week in Las Vegas
European Retailers and Distributors Find Beauty Innovation in Budapest
At ECRM's Euro Beauty Week in Budapest, European retailers discovered beauty innovations from around the world.
Multicultural Consumers Seeking Natural Beauty Products
Consumers are becoming increasingly concerned with the ingredients of the products they put on their skin and hair
On-Demand Webcast: Building your Beauty Business with Wakefern
Wakefern VP of HBC Chris Skyers will discuss Wakefern’s brand message and strategy, and provide guidance on how suppliers can most effectively partner with the company.
Product Performance is Key to Natural Beauty Sales
While most beauty consumers are looking for natural/organic and eco-friendly products, these products must perform or they won't sell.
What Beauty Retailers Learned from Apple
Women’s Marketing looks at the innovative trends at retail that put the consumer in the spotlight.
Event Insights: European Health & Beauty Care EPPS Events
Insights and happenings from the ECRM EPPS events held in February.
Product Showcase: Hair Care & Multicultural
Take a look at just some of the hottest products that will be showcased at the 2016 Hair Care & Multicultural.
Latina Beauty Consumers & Social Media Marketing – Infographic
Women's Marketing's Ann D'Adamo dives into the role social media plays in the path to purchase for Latina women.
Give Your Hair Care Brand a Digital Makeover
The right multi-channel digital strategy can add lift and volume to sales of your hair care brands
Social Media & Beauty Presentation Slides Now Available
The slides are from the education session held during ECRM's Skin, Bath, Cosmetics & Fragrances Event
Event Buzz: Hair & Ethnic
Natural, ethnic, treatments and color are hot trends in hair, according to buyers and sellers at ECRM's recent event
Topganic, Unilever honored for new hair and ethnic products at ECRM event
The awards were presented at ECRM's Hair & Ethnic, and Ethnic Hair Care events
What's Hot at the Hair & Ethnic Hair Event.
The who's who of the hair care industry presented the hottest products. Review trends from the event!