The Impact of Natural on the OTC Category
Insights on how retailers and brands can work natural OTC products into assortments – without confusing shoppers
The Impact of Natural Within Core OTC Categories
At ECRM’s Cough, Cold, Analgesics & Allergy EPPS, Hamacher’s Dave Wendland will discuss the value of incorporating natural products within traditional OTC categories
Managing Brand Consistency Across Multiple Platforms
In the face of mounting changes across retail and the CPG landscape, the time to ensure consistent, complete consumer-focused content has never been more critical.
How to Prepare Memorable Buyer Presentations: Hamacher E-Book
An e-book published by Hamacher Resource Group was developed to help suppliers prep and execute a successful buyer meeting.
Building Brand Representation Across Multiple Platforms
Hamacher's Dave Wendland provides insights on how to effectively engage consumers across in-store and digital channels
Supplier Prep for an EPPS: Part 2
Study up on the buyers you are meeting with, and turn your meeting space into an optimal selling environment
Supplier Prep for an ECRM EPPS: Part 1
Hamacher provides some tips for suppliers to get the most from their EPPS meetings
Optimizing the New Item Launch Journey
Hamacher's Dave Wendland discussed how to maximize the success of new item launches during ECRM's Health Care EPPS
B2C Marketing: Measure, Evaluate, Revamp, Relaunch, Repeat
A B2C marketing campaign should constantly evolve as its audience changes
ECRM Health Care EPPS to Feature Keynote on New Item Launches
The presentation will include tips on enhancing the process of new item launches and product development.
Preparing Your B2C Marketing Plan for Buyer Meetings
Suppliers should come to a buyer meeting prepared with a strategic B2C marketing plan that resonate's with the retailer's target audience
Why Merchandising Makes a Difference, Part 2
Maintaining proper facing standards and signage are key for successful shopper engagement
Why Merchandising Makes a Difference – Part 1
Make sure your merchandising always aligns with your established identity.
Competitive Intelligence Gathering Should be a Year-Round Activity
Market dynamics and ever-changing consumer demand means you must stay on top of research.
Suppliers -- Make the Most of Your EPPS Meetings!
Hamacher Resource Group is offering a service that can help suppliers prep for their meetings at ECRM events.
Understanding the Pricing Landscape
There is always an opportunity to offer more price premium products that can yield higher margins.