Creating Engagement, Excitement & Experiences in the Toy Category
When it comes to toys, creating a strong experience around exploration and play is key for driving sales in the category.
What Retail Buyers Want: Toys
Retail buyers attending ECRM's Toy EPPS are looking for products that help activate the minds and bodies of today’s kids.
STEM Sells (Toys, That is)
The popularity of toys that educate kids on science, technology, engineering and math continues to grow, and retailers are finding creative ways to market them
Product Showcase: Toy
Take a look at just some of the hottest products that will be showcased at the 2017 Toy EPPS.
EPPS Buzz: Housewares, Household, GM and Value
Learn about the latest trends in the housewares, household, GM and value merchandise categories.
Chewbacca Mom Goes Viral: Market Track
A recent viral video featuring one of Kohl's Star Wars masks led to the retailer selling out in one day.
EPPS Buzz: Specialty Toy EPPS and the Home & Gift EPPS
From channel blurring to technology, take a look at the latest developments across the specialty toy, home and gift categories.