The two suppliers were selected by retail buyers attending the EPPS meeting

Mapping your customer’s journey is the best way to understand their needs at each of each phase of their interaction with your brand.

As traditional skin care products add sun protection, sun care suppliers must step up their innovation in product development and merchandising.

ECRM will launch its Baby & Infant event next year to meet the increasing demand for baby products 

Chain Drug Review's coverage of ECRM's July 1 Webcast, which featured Walgreens' GVP/GMM, Beauty & Personal Care Shannon Curtin

Innovation in the Sun Care Category 

ECRM Data and Coppertone/Bayer Healthcare LLC.discuss trends in Sun Care promotions and merchandising.