The Diet Consumer: Pill Poppers vs. Food-Focused
Consumers looking to manage their weight can be divided into those that use pills and those who seek food-based solutions
Organic Foods, Transparency, Store Brands – and Eating Bugs
These are just some of the trends discussed by attendees of ECRM’s Natural, Organic & Specialty Foods EPPS
How to Get Retailers to Care About Your Social Media Strategy
Social media can act as a bridge between your brand and your customers, one that retailers will notice.
2016 ECRM Cough/Cold, Analgesics & Allergy EPPS Insights
These videos highlight trends in the cough/cold, analgesics and allergy category, as well as insights on how to promote these products to drive maximum sales
Event Insights: 2016 Vitamin, Diet & Sports Nutrition EPPS
Insights from attendees of ECRM's event, held last month in Las Vegas
Presentation Download: Paul Jarrett, CEO of Bulu Box
Paul Jarrett presented trends based on the Bulu Marketplace insights platform at ECRM's Vitamin, Diet & Sports Nutrition EPPS event.
Snacks: The Future of Supplements?
The best way to motivate a person to begin taking a product or start on a healthier track is to create alternatives to their current eating habits
Study: Efficacy, Info Drive Vitamin, Diet & Sports Nutrition Sales
ECRM and consumer wellness media brand HellaWella's research study on the Vitamin, Diet & Sports Nutrition shopper
Bulu Box Product Review Video: Jelly Belly Sport Beans
Jelly Belly's Sport Beans are formulated to deliver maximum sports performance with 25 grams of carbs and sodium and potassium for maintaining fluid balance.
Market Track to Discuss Vitamin, Supplement Promo Trends
Traci Gregorski, VP of Marketing for Market Track, with discuss Diet, Vitamin & Sports Nutrition promotional trends at ECRM's January EPPS event
Bulu Box Product Review Video: Pink Ice Energy Supplements
Bulu Box's Stephanie Jarrett and Kelsey Fanders review a new way to get a daily boost of energy as well as vitamins and minerals.
Bundling Products to Boost Sales
Product bundling is a great way boost sales when the growth of top-sellers start slowing down
Bulu Box to Present at ECRM's Vitamin, Diet & Sports Nutrition
Paul Jarrett, CEO & Co-Founder will present trends and insights of the healthy lifestyle shopper, based on the company's Bulu Insights data
VIDEO: Bulu Box Product Review (October 21)
This week, Bulu Box reviews the Clean Energy Patch
Q&A with Bulu Box's Paul Jarrett
We recently launched Bulu Insights [BuluInsights.com] which is a SaaS platform that uses data to help companies create, revise, market and (re)launch successful products. It’s the software that I dreamed about as VP of Marketing for Complete Nutrition.
In 2010, I joined Complete Nutrition and climbed the ladder to become an Executive Board Member. We built a huge MarComm department, trained dozens of franchises and positioned Complete Nutrition and its products for success in a saturated market. The company’s growth skyrocketed. In fact, it was one the fastest growing supplement franchise in the U.S.!
Despite all the success at Complete Nutrition, I still couldn’t tell you exactly why a product was or was not selling. That is why I left and went on to buid BuluBox.com and BuluInsights.com