The Evolving Beauty Category
Product innovations are coming faster than ever, as we saw during ECRM’s recent Beauty Week in Las Vegas
On-Demand Webcast: Building your Beauty Business with Wakefern
Wakefern VP of HBC Chris Skyers will discuss Wakefern’s brand message and strategy, and provide guidance on how suppliers can most effectively partner with the company.
Product Performance is Key to Natural Beauty Sales
While most beauty consumers are looking for natural/organic and eco-friendly products, these products must perform or they won't sell.
What Beauty Retailers Learned from Apple
Women’s Marketing looks at the innovative trends at retail that put the consumer in the spotlight.
Product Showcase: Hair Care & Multicultural
Take a look at just some of the hottest products that will be showcased at the 2016 Hair Care & Multicultural.
Latina Beauty Consumers & Social Media Marketing – Infographic
Women's Marketing's Ann D'Adamo dives into the role social media plays in the path to purchase for Latina women.
Give Your Hair Care Brand a Digital Makeover
The right multi-channel digital strategy can add lift and volume to sales of your hair care brands
Event Buzz: Hair & Ethnic
Natural, ethnic, treatments and color are hot trends in hair, according to buyers and sellers at ECRM's recent event
What's Hot at the Hair & Ethnic Hair Event.
The who's who of the hair care industry presented the hottest products. Review trends from the event!