Driving Purpose Through Sustainable Sourcing  10/11/2016


Consumers are increasinly demanding transparency on where their food is coming from and expect companies to source responsibly. Fair Trade has become a powerful tool for brands to authentically align their sourcing practices with their greater purpose.

During ECRM's Natural, Organic, and Specialty Foods EPPS, Fair Trade USA Business Development Manager Shaina Kandel discussed how retailers and manufacturers can leverage sustainable sourcing to inspire consumers, and buyers, and their own team members.

A 501 (c) (3) nonprofit organization, Fair Trade USA is a third-party certifier of Fair Trade products in the United States with the mission of enabling consumers to make a difference with their dollars. It provides farmers in developing nations the tools to thrive as international business people. Rather than creating dependency on aid, Fair Trade USA uses a market-based approach that gives farmers fair prices, workers safe conditions, and entire communities resources for fair, healthy and sustainable lives.

Click here to download the slide presentation

See the video below for Shaina's recap of her presentation.

Joseph Tarnowski

VP Content
ECRM

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