ECRM SVP of HBC

Tony Giovanini   Senior Vice President Health + Beauty Care


Tony has over 20 years of extensive health & beauty care experience in sales leadership, marketing, business development and organizational execution. He began his professional career at Revlon in 1994 where he received valuable training, building a foundation in the beauty care industry, while managing national drug accounts. He went on to work for Bonne Bell (Aspire Brands) for 12 years, where he continued to add cross functional experience, while working and building relationships with food, drug, mass and specialty retailers. He became Vice President of North American Sales, where he led the sales team responsible for Bonne Bell and Lip Smacker cosmetics, bath, skin care and lip care categories; including launching Formula 1006 and co-branded initiatives with Coca-Cola, Vitamin Water, Disney, Paul Frank and M&M/Mars.

His latest endeavors before coming to ECRM in June 2017 included executive sales & marketing leadership roles with startup companies including STS Health, a consumer healthcare company, where he launched FluNada Cold & Flu Relief into mass retailers. Throughout his career, he has continued to develop relationships, while fostering knowledge of the retail industry. Tony holds a Bachelor’s of Science degree in Business Management from Penn State University. He lives in Pittsburgh with his wife Tracey and son Luca.

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