This program is designed to bring European retailers together with beauty and wellness brands that focus on the conscious consumer; highlighting positive impact via aspects such as ethical practices, sustainability, cruelty-free, vegan/vegetarian friendly, eco-friendly (zero-waste, clean label) and diversity/inclusivity etc.
Sustainable Brands
Suppliers with branded products made sustainably, packaged sustainably, or have features that help consumers be sustainable. Items and brands have at least one of the following traits:
1- Sustainably sourced materials. 2- Sustainably sourced ingredients. 3- Sustainable manufacturing. 4- Sustainable product packaging.
Indie Brands
Upcoming brands that encompass any of the following traits:
1- Backed by passionate founders with a core mission to serve a certain niche passion, lifestyle, ideals. 2- Brands who are disruptive; they provide a different spin on something existing and/or an unconventional way of reaching their target market. 3- Brands with a growing presence online and social media, particularly with the Gen-Z/ TikTok Generation.
Purpose Driven Brands
Brands that are motivated by their core mission to solve a problem or meet a need in society, and that purpose defines the brand's vision, story, visual identity and decision-making.
They are socially and environmentally relevant, with a strong social platform that clearly defines their cause and impact on the world.