This program is designed to bring European retailers together with beauty and wellness brands that focus on the conscious consumer; highlighting positive impact via aspects such as ethical practices, sustainability, cruelty-free, vegan/vegetarian friendly, eco-friendly (zero-waste, clean label) and diversity/inclusivity etc.
Suppliers with branded products made sustainably, packaged sustainably, or have features that help consumers be sustainable. Items and brands have at least one of the following traits:
1- Sustainably sourced materials. 2- Sustainably sourced ingredients. 3- Sustainable manufacturing. 4- Sustainable product packaging.
Upcoming brands that encompass any of the following traits:
1- Backed by passionate founders with a core mission to serve a certain niche passion, lifestyle, ideals. 2- Brands who are disruptive; they provide a different spin on something existing and/or an unconventional way of reaching their target market. 3- Brands with a growing presence online and social media, particularly with the Gen-Z/ TikTok Generation.
Purpose Driven Brands
Brands that are motivated by their core mission to solve a problem or meet a need in society, and that purpose defines the brand's vision, story, visual identity and decision-making.
They are socially and environmentally relevant, with a strong social platform that clearly defines their cause and impact on the world.