This trend goes well beyond the Burger King slogan as segmentation and personalization continue to grow in importance.

Consumers and retailers are changing the food world as the battle for the American Meal heats up.

Phil Lempert's Pick of the Week is Grainful Steel Cut Sides Tomato Risotto

Phil Lempert's Pick of the Week is Sesame King Tahini Paste Roasted

Phil Lempert's Pick of the Week is CedarLane Natural Foods Enchiladas Quinoa & Vegetable with Poblano Crema Sauce

Phil Lempert's Pick of the Week is Dave's Killer Bread Thin-Sliced 21 Whole Grains & Seeds

Phil Lemprt's Pick of the Week is Nonna Pia's Balsamic Reductions Strawberry Fig

Phil Lempert's Pick of the Week is LUVO Roasted Vegetable Lasagna Butternut Squash, Whole Wheat Noodles & Kale

Supermarket Guru Phil Lempert interviewed on an NBC News feature about the rising costs of breakfast cereals.

Phil Lempert's Pick of the Week is Hummusphere Foods Applewood Smoked Hummus Fire Roasted Red Pepper

This week's pick is Happy Family Love My Veggies Spinach, Apple, Sweet Potato & Kiwi

this week's pick is California Olive Ranch Extra Virgin Olive Oil Miller's Blend Bold & Peppery

This week's pick is Mary's Gone Crackers Thins Kale

This week's pick is Herr's Kettle Cooked Potato Chips Old Bay Seasoning

This week's pick is Amaize Sweet Corn -- non-GMO corn that's grown along the Snake River in Idaho

The Supermarket Guru's August 14 Pick of the Week is Ladera Granola Original Almond Pecan 

This week's pick is Sunshine Nut Company Cashews Roasted with a Spark of Spices

Phil Lempert's Pick of the Week is Back to the Roots Cereal Organic Stoneground Flakes

Phil Lempert's Pick of the week: Zena's SASS Sassy Almond-Sesame Sauce

'Supermarket Guru' Phil Lempert's 'Pick of the Week' videos will be featured on ECRM's Content Gateway