As Consumers Age, They Shop Across More Private Label Categories: PDG Insights
Get younger generations engaged with store brands early, and they will grow along with you
Retailers & Brands are Worrying Too Much About Tariffs: Here's Why
International sourcing expert and HRS Global CEO Corey Hamilton says the situation is not as bad as we think
As a New Brand Owner, When is it Time to Make That 1st Hire? (And What Role do You Fill?)
Self-awareness is a key component to knowing what to look when it's time to expand your CPG team
Do You REALLY Know Who Your Shoppers Are?
Fresh Scent's Andrew Allen provides takeaways from a recent ECRM shopper insights roundtable
Following Up After the Buyer Meeting: Advice from Nutrition Smart's Joe Geier
The category manager has met with several hundred CPG brands across a dozen ECRM Sessions
For Retailers & Brands, Selling Toys Can Bring as Much Joy as Playing With Them
Toy Foundation trustee and Elenco CEO Anthony Trani discusses key trends and opportunities in the category
Islandboy Spices Shows How to Network Like a Champ at ECRM Sessions
The RangeMe Premium subscriber squeezed every ounce of opportunity out of his time with us
Fantastic Follow Up: A Post-Meeting Game Plan for CPG Brands
You've completed that expo or ECRM Session; here's how to maximize your chances of success afterward
Soft Skills Matter When Pitching Buyers, Says ANGE's Clarissa Foote
Data and numbers are important, but so is building a rapport with the buyer
5 Reasons Why a Buyer Says "No" to Your Product (And How to Change it to a "Yes!")
There are many reasons why a buyer says no to your product line. Here are 5 reasons why, and how you can get to yes!
Six Questions for Success at Your Next Buyer Meeting
Here’s the information you need to provide retail buyers to convince them to work with your brand
Love at First Sight: What Makes an Impulse Product Fly Off the Shelf?
Insights from a dozen buyers at ECRM’s Impulse, Front-End & Checklane session
How Click & Carry Landed Six Retail Deals at One ECRM Program
An innovative product, tons of prep, and a dynamic presentation were key success factors
From 'Nice-to-Have' to 'Need-to-Have': How COVID Drove Consumer Tech Sales Growth
The year 2020 saw sales growth in all tech related to working, learning and entertaining at home
Bored Games: How the Toy Category Became Essential During COVID
The pandemic provided a surge in demand for toys, games, puzzles and the like