Smartshake and Gosili Wins Buyers Choice Award During Euro Homecare & Household Program  8/4/2020

Bohtal Insulated Bottle by Smartshake
Bohtal Insulated Bottle by Smartshake

During our European Homecare & Household program taking place 20-21 July, buyers and sellers from Europe and beyond got together for this virtual sourcing opportunity to showcase their products, spot new product innovations and build lasting business relationships.

Buyers had the opportunity to cast their digital vote on their favorite products based on product innovation and packaging. Sustainability was also an important factor. Amongst all the great products displayed (virtually) two products caught the eye of the voting buyers.

Smartshake won the first place for its Bohtal Insulated Bottle, and Gosili was the finalist for its reusable silicone straws and universal stretch lid all packaged in a stylish portable tin. These nominated products demonstrated the innovation and sustainability characteristic - created to be convenient for consumers while being environmentally friendly.

This was the second of several European Virtual Sessions that ECRM will be hosting this year. Click here to see our full list of virtual sessions this years and upcoming programs in 2021

Let's get to know the winning products and the brands behind them:

First Place: Bohtal Insulated Bottle by Smartshake

SmartShake is a Swedish innovation that embodies strategy, willpower and technical perfection. Designed for people of any age, SmartShake is an incredibly versatile, all-in-one drinking and storage solution. Three smart containers give you the freedom to carry everything you need for your day. So wherever you go, bring SmartShake along too. Always stay hydrated and store your snacks, nutritional supplements, vitamins, medicines… whatever you like, all in one unit!

During the European Homecare& Household Program Smartshake presented their latest product range that is released this summer- Bohtal Insulated Bottle. Every version of their new Bohtal bottle is dressed to impress with beautiful patterns on a timeless design, making sustainability look good. Made from the highest-grade stainless steel, Shock absorbing rubber, a leak-proof seal and silicone base for handling- it’s built to last a lifetime.


Second Place: Gosili reusable silicone straws and universal stretch lids

GoSili is dedicated to shifting the world away from single-use and temporary plastics, to long lasting silicone alternatives. We create a variety of the highest quality, reusable silicone hydration and tableware products, geared towards an active lifestyle that thrives outdoors, in the kitchen, or on the road. 

Turn any cup into a straw cup! Made from 100% European-grade silicone, this straw lid stretches over a wide variety of cups and glasses. When the silicone lid is stretched over a cup, the suction keeps the lid in place making your new straw cup virtually spill-proof. Reduce your plastic footprint by using this at a restaurant or your favorite coffee shop, keep the bugs out of your drink while sitting at the campfire, use it poolside or on the boat – the list goes on. The included reusable silicone straw won’t melt in your drink like a paper straw or hurt your teeth like a stainless-steel straw.

GoSili- Silicone Straw, Universal Lid and Tin

GoSili reusable straws are translucent, so you can easily see inside the straw and know it is clean! Both the lid and straw are bendable and flexible, so they fold up perfectly in the included travel tin. When you are done sipping, simply fold your lid and straw up, place it in the tin, and on with your day you go.

Next years edition of the European Homecare & Household Program is already in calendar and will take place virtually between 12-14 September, 2021. Interested to join, or want to learn more? Simply drop me an email and we will be in touch.




John Van der Valk

ECRM Europe

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