Thrive Market, an online retailer that seeks to disrupt the organic and non-GMO market, has tapped RangeMe -- an online platform that streamlines new product discovery -- to manage its inbound product submissions.

"RangeMe is a comprehensive way to see a huge portfolio of products and brands in our categories to ensure we are staying on top of the latest trends and emerging brands in our space,” says Julie Johnston, Senior Vice President of Merchandising and Chief Merchant for Thrive Market. “It is a platform that promotes communication between brand and retailer without being disruptive to the merchants. Typically, merchants are inundated with emails from brands asking for distribution, but RangeMe allows us to decide how and when to respond to incoming brand requests."

The meteoric rise of e-commerce, and the drastic shift in consumer shopping behavior has pushed retailers to rethink and revise how they source products. Online grocery sales have been steadily rising in recent years, and by 2025 are expected to make up 20 percent of total grocery retail.

As a curator of high quality organic and non-GMO products that span the gamut of CPG, Thrive Market is tapping into this new era of retail with its membership site that offers wellness-related consumers products at prices well below those of market competitors.

Organics is the fastest growing sector of the food industry in the United States, and customers are eager to embrace those retailers and technologies that can help them access their preferred products more easily, as well as discover new products that will help them sustain a health and wellness-focused lifestyle.

“Since launching in 2015, RangeMe has never stopped evolving in our efforts and achievements in helping launch new products into the marketplace to meet consumers’ ever-changing needs and wants,” says Nicky Jackson, Founder and CEO of RangeMe. “The old playbook of how the CPG industry operates is gone, and we’re rewriting a new one in real time. For suppliers to see Thrive Market on RangeMe opens up yet another window of opportunity for them to succeed on their CPG journey.”

This is the latest in a series of retail partnerships that includes Whole Foods, Target, Rite Aid, CVS, Albertsons, Ulta Beauty, Sephora, Petco and dozens of other top retailers.