Fireside Chat: artnaturals on Creating a Memorable Experience  6/8/2018


artnaturals, a Gardena, Calif.-based supplier of natural skin care, hair care, bath and body products, started out several years ago with just one SKU on Amazon, and has grown to 120 SKUs and more than $170 million in sales through online savvy, smart marketing, great products and beautiful packaging -- and the ability to create a memorable experience with retail buyers and consumers.

And that's certainly what it did at ECRM's recent Beauty Week in Las Vegas -- which included it's Skin, Bath, Cosmetics and Natural Beauty EPPS and Hair Care & Multicultural EPPS. The artnaturals team led off the sessions with an after-party that definitely put the brand top-of-mind among buyers during the week. On RangeMe, it's beautiful images and variety of products resulted in its profile being among the most viewed by retail buyers on the platform. 

During this Fireside Chat, ECRM VP of Content Joseph Tarnowski speaks with artnaturals CEO & Co-Founder Joseph Nourollah and Chief Sales Officer Michael Elefant about the efforts behind the company's success, and how ECRM's sessions and its presence on RangeMe contributed to this growth.

Below is a video recap of the after-party hosted by artnaturals, held in the Crimson Room at the Red Rock Hotel & Casino.

 

Tony Giovanini

SVP of HBC
ECRM

Tony can be reached at (440) 528-0416

Post a Comment