Retailers to Discuss Pet Category Trends at ECRM Panel Discussion  3/2/2018


ECRM will have an all-star retailer lineup for its panel discussion to be held Monday, April 30, during its Pet EPPS in Itasca, Ill. 

During this panel discussion, moderated by Joseph Tarnowski, VP of Content for ECRM, pet buyers and category managers from 99 Cents Only Stores, Albertsons, Big Y, and Natural Paws will discuss sales drivers of the category and how to leverage marketing and merchandising initiatives to maximize its profitability. They will share their challenges and successes, and provide attendees with new ideas and strategies they can immediately apply to their operations. Packaged Facts Research Director David Sprinkle, who will present category trends insights on Sunday, April 29, will also be a panelist.

Among the topics to be discussed are:
  • Pet ownership trends 
  • The evolving humanization of pets -- Pet food/products mirroring people food/products 
  • Pet wellness and related product trends 
  • Store brands
  • Leveraging social media 
  • Product premiumization
  • In-store events 
  • E-Commerce
PANELISTS:

PACKAGED FACTS PRESENTATION
David Sprinkle, Research Director for Packaged Facts, in addition to participating on the panel, will be presenting highlights from Packaged Facts' industry-leading coverage of the U.S. pet market with a focus on dog and cat products, during an education session the evening of Sunday, April 29. He'll discuss the most recent figures on dog and cat population trends, pet owner demographics, and pet owner spending, with a forward-looking focus on market drivers and high-growth segments, especially in pet nutrition and pet wellness segments beyond pet food and treats.

The session will also address mass-market vs. specialty channel competition, plus the game-changing role of the Internet and mobile shopping in pet product retailing, featuring new 2018 data from Packaged Facts’ pet owner survey program.

Among topics to be discussed:
  • Historical pet ownership and pet owner demographic trends for dogs, cats, and other pets 
  • How Millennials and Gen Z differ as pet market consumers from their previous-generation counterparts 
  • The momentum and implications of the online shopping juggernaut 
  • New trend and product opportunity areas, including high tech
DON'T MISS OUT ON THESE VALUABLE INSIGHTS! CLICK HERE TO REGISTER FOR ECRM'S 2018 PET EPPS!!

Melinda Young

SVP of General Merchandise
ECRM

Melinda can be reached at 440-248-2190

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