Bringing 'Sexy' to Home Health & Caregiver Solutions 2/28/2018
At this year's Home Health & Caregiver Solutions EPPS, one phrase from a supplier participant interviewed by ECRM staff summarized the overall sentiment of those attending the session: "We need to make home health care sexy."
And there are two key reasons for this. Making the home health care experience "sexier" -- through better service, unique products, and sharp merchandising -- will help these providers boost cash sales and better compete against encroaching online retailers.
During the Thought Interaction Pod session, in which buyers and suppliers discussed a variety of topics during two 30-minute rounds on six table topics, the talk was about the different ways in which they could accomplish this.
Following is a list of the TIP table moderators, the descriptions of each table topic, and a link to a video of each moderator outlining some key takeaways from their discussions:
Topic: Evolution is Critical - How will Today's Variables Shape Tomorrow's Success?
Topic: Identifying and Maintaining Appropriate Inventory Levels in the DME Business
Click here to watch the video of Travis' comments
David Spain, CEO of Parentgiving
Topic: Acknowledging the Elephant in our Business (Amazon) and Ways Forward for Retailers, Brands and Distributors
Click here to watch the video of David's comments
Mark Leighton, COO & VP of Business Development with Medical Guardian LLC
Topic: How to Speak and Market to Senior Demographic
Click here to watch the video of Mark's comments
Bob Mailhot, Business Development with Triumph Mobility, Inc.
Topic: How Brick & Mortar can Effectively Compete with Online Retail
Cathy Franklin, National Sales Manager, Amoena
Topic: The SHE-conomy - Focusing on the Woman Consumer as a catalyst for Increased Sales
2/10/2019 - 2/13/2019 at the Westin Hilton Head Island Resort & Spa (Hilton Head Island, SC)