Bringing 'Sexy' to Home Health & Caregiver Solutions  2/28/2018


At this year's Home Health & Caregiver Solutions EPPS, one phrase from a supplier participant interviewed by ECRM staff summarized the overall sentiment of those attending the session: "We need to make home health care sexy."

And there are two key reasons for this. Making the home health care experience "sexier" -- through better service, unique products, and sharp merchandising -- will help these providers boost cash sales and better compete against encroaching online retailers.

During the Thought Interaction Pod session, in which buyers and suppliers discussed a variety of topics during two 30-minute rounds on six table topics, the talk was about the different ways in which they could accomplish this.

Following is a list of the TIP table moderators, the descriptions of each table topic, and a link to a video of each moderator outlining some key takeaways from their discussions:


TJ Leduc, Store Manager/Market Lead with CVS Health
Topic:
Evolution is Critical - How will Today's Variables Shape Tomorrow's Success? 

Travis Gunn, Director - Home Health Care with Lawton's Drug Stores Ltd.
Topic:
Identifying and Maintaining Appropriate Inventory Levels in the DME Business
Click here to watch the video of Travis' comments

David Spain, CEO of Parentgiving
Topic:
Acknowledging the Elephant in our Business (Amazon) and Ways Forward for Retailers, Brands and Distributors
Click here to watch the video of David's comments

Mark Leighton, COO & VP of Business Development with Medical Guardian LLC
Topic:
How to Speak and Market to Senior Demographic
Click here to watch the video of Mark's comments

Bob Mailhot, Business Development with Triumph Mobility, Inc.
Topic:
How Brick & Mortar can Effectively Compete with Online Retail

Cathy Franklin, National Sales Manager, Amoena
Topic:
The SHE-conomy - Focusing on the Woman Consumer as a catalyst for Increased Sales

HOME HEALTH CARE BUYERS AND SUPPLIERS -- HELP BRING SEXY BACK TO THE CATEGORY BY REGISTERING FOR NEXT YEAR'S SESSION!! CLICK THE LINK BELOW FOR MORE INFORMATION:

Home Health & Caregiver Solutions EPPS
2/10/2019 - 2/13/2019 at the Westin Hilton Head Island Resort & Spa (Hilton Head Island, SC)


Below is a playlist of all the TIP roundtable videos -- to see the full playlist, click the menu icon in the upper-left corner.

Michael Castillo

SVP of Pharmacy & Medical Markets
ECRM

Michael can be reached at (440) 528-0441

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