During ECRM's recent Pet EPPS, Packaged Facts Research Director David Sprinkle presented highlights from Packaged Facts' industry-leading coverage of the U.S. pet market, with a focus on dog and cat products. He discussed the most recent figures on dog and cat population trends, pet owner demographics, and pet owner spending, with a forward-looking focus on market drivers and high-growth segments, especially in pet nutrition and pet wellness segments.

The session also addressed the mass-market vs. specialty channel competition, plus the growing role of the Internet in pet product retailing, featuring February/March 2017 data from Packaged Facts’ pet owner survey program.

Among the topics discussed were:

• Historical pet ownership and pet owner demographic trends for dogs, cats, and other pets 
• How Millennials differ as pet market consumers from their previous-generation counterparts 
• The momentum and implications of online 
• New trend and product opportunity areas