Wellness, E-Commerce Driving Pet Product Sales  5/1/2017


During ECRM's recent Pet EPPS, Packaged Facts Research Director David Sprinkle presented highlights from Packaged Facts' industry-leading coverage of the U.S. pet market, with a focus on dog and cat products. He discussed the most recent figures on dog and cat population trends, pet owner demographics, and pet owner spending, with a forward-looking focus on market drivers and high-growth segments, especially in pet nutrition and pet wellness segments.

The session also addressed the mass-market vs. specialty channel competition, plus the growing role of the Internet in pet product retailing, featuring February/March 2017 data from Packaged Facts’ pet owner survey program.

Among the topics discussed were:

  • Historical pet ownership and pet owner demographic trends for dogs, cats, and other pets 
  • How Millennials differ as pet market consumers from their previous-generation counterparts 
  • The momentum and implications of online 
  • New trend and product opportunity areas
Click here to download the presentation slides

Below are three videos highlighting key aspects of David's presentation.

(To view the full playlist, click the menu icon in the upper-right corner of the video player)

To see the full playlist, click the icon in the upper left corner

Joseph Tarnowski

VP Content
ECRM

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