On Demand Webcast: Winning Merchandising Trends at Walgreens 4/14/2017
Many suppliers working with Walgreens have questions about how to get the most out of their merchandising programs with the chain. They want to know how recent changes in OTC and Beauty are impacting off-shelf display, on-shelf displays, and the store experience in general. They also want to improve their program execution rates, and ensure that their new item launches are a success.
During ECRM's recent supplier webcast presentation, Colleen Wills, Director of Business Development for Menasha, and Sarah Reck, Walgreens Senior Category Manager - Everyday Candy, discussed the top emerging merchandising trends at Walgreens in 2017, and how to leverage these trends to win at the buyer’s desk, grow sales, reduce cost of goods, and differentiate their brands at Walgreens.
- Improving off-shelf merchandising program execution & ROI under Walgreens new labor model
- Understanding off-shelf merchandising tiering trends – Winning ideas to maximize store count
- Delivering shopper centric programs through multi-vendor collaboration
- Winning with NEW – How to maximize new item launches at Walgreens
- Trends at the shelf – Delivering differentiated on-shelf experience & education
Colleen Wills has quite a long history of supporting Walgreens – including time spent working at its headquarters in merchandise research as well as over 12 years of experience calling on Walgreens with major CPG companies, and now with Menasha, which is a strategic partner supporting Walgreens’ in-store merchandising strategy.
Sarah Reck has 10 years of retail experience at Walgreens that includes an extensive background in analytics, own brand product development and Category Management. For the past 3 years, she’s been a Category Manager for Front End Services/General Merchandise, and most recently has moved to Everyday Candy. Through her collective experience, Sarah has gained a valuable perspective that enables her to manage one of Walgreen’s largest and most important categories.
The recorded webcast also includes the live Q&A with both presenters.
CLICK HERE TO VIEW THE ON DEMAND WEBCAST