Cam Cloeter, CEO of Impulse Marketing, discussed how the strategic use of LED lighting in the store can drive sales and enhance the overall shopping expereince during ECRM's Merchandising Solutions EPPS in Las Vegas last month.

"The goal is to engage shoppers and make it easy to find items they need but discover new items they might like," says Cloeter.

During his presentation, Cloeter presented the latest trends and uses of LED lighting in the center store to drive incremental sales, including data on the impact of strategic LED lighting on sales. Following are some of the impacts lighting can have:

• Illuminate the path to purchase in center store
• Improve shoppers' perception of the store
• Drive conversion rates
• Feature brands
• Improve navigation
• Create "surprise and delight"
• Increase sales