ECRM Webcast: CVS Test & Learn  12/15/2016


CVS introduced its Test & Learn program back in 2013, and the Test & Learn team acts as a neutral party assisting suppliers as well as CVS Category Managers who have ideas or programs that they’d like to test at retail. A CVS Category Manager must be aligned to a specific program in order to conduct a test.

During this webcast, presenters Jason Morris and Michelle Martineau provide an overview of the Test & Learn program and how it works. They then explain the two types of tests available in the program, as well as the data output expected from these tests, and their costs.

The wenbcast also includes some case studies based on actual participation in the program.


Joseph Tarnowski

VP Content
ECRM

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