The multicultural consumer market is poised for tremendous growth, and to effectively engage these consumers you must have strong market intelligence about them, which isn't easy, as not only are there many subcultures within each group, but also varying levels of acculturation. After all, you wouldn't want to use Spanish-language ads to Hispanic Millennials whho only watch English TV.

These are some of the topics addressed by Geoscape Director of Sales David Mesas during his presentation at ECRM's International Foods EPPS held in Miami last month. According to Mesas, by analyzing the data, retailers and consumer packaged goods companies can anticipate the demand and position their products in front of consumers who have a propensity to purchase. Increasing efficiencies in distribution and optimizing sales.

The videos below include some key takeaways from his discussion.

Click here to download the presentation slides.

Click here for the recording of David's full presentation on Facebook Live