VIDEO PLAYLIST: Impulse, Front-End & Checklane EPPS  2/29/2016


During ECRM's Impulse, Front-End & Checklane EPPS Event, held earlier this month in Las Vegas, suppliers of products in the general merchandise, health & beauty care, and candy/snacks/beverages categories presented and reviewed new programs, marketing initiatives and promotional and cross merchandising opportunities for placement on endcaps, power panels/clipstrips, at checklane and other secondary locations. 


The playlist below covers some of the activities and products that were offered at the event, including:
  • Excerpts from the general session on promotional trends by Traci Gregorski, SVP of Marketing for Market Track.
  • Excerpts from the general session on Social Media, Storytelling, and Your Brand, by Martyn Tipping, CEO of TippingGardner
  • Seven social storytelling strategy videos from TippingGardner's Martyn Tipping
  • Supplier Showcase videos featuring product innovations from sellers at the event.
  • Event insights from buyers at the event.
To register for next year's event contact:
General Merchandise Buyers & Sellers: Melinda Young: 440-248-2190
Health & Beauty Care Buyers & Sellers: Lisa Carrillo: 440-528-0427
Grocery Buyers & Sellers: Sarah Davidson: 440-542-3033

(To see the full playlist from the event, click the menu icon in the upper left corner of the video player)

(To see the full playlist from the event, click the menu icon in the upper left corner of the video player)

Joseph Tarnowski

VP Content
ECRM

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