Presentation Download: Paul Jarrett, CEO of Bulu Box 1/25/2016
Bulu Box CEO & Co-Founder Paul Jarrett discussed consumer trends of Vitamin, Diet and Sports Nutrition shoppers based on insights from the company's Bulu Marketplace platform -- rich demographic and shopping information on the profiles and purchase history of its 20,000+-member subscriber-base.
The presentation focused on three key shopper segments -- shoppers looking to lose weight, those looking to build muscle/gain strength, and those looking to maintain their current level of health -- and provided information on how these goals are supported via their lifestyle activities and product choices.
Bulu Box is a discovery e-commerce platform that allows consumers to sample and find their new favorite vitamins, supplements and healthy snacks while providing actionable data back to brands. Each month, a box of healthy discovery is shipped right to subscribers, who can then learn about that month’s 4-5 premium samples, try each one and see what fits into their individual healthy lifestyles. For sharing their opinions on each month’s samples through a quick survey, Bulu Box offers them 50 Rewards Points (equivalent to $5) to use in its online store for purchasing full-sized versions of the samples.
Bulu Marketplace utilizes data collected from Bulu Box, including the consumer sample surveys, user profiles and purchase behavior to provide companies with actionable data on trends in the categories it serves.
Diet, Sports Nutrition & Vitamins: 6/26/2016 - 6/29/2016 in Grand Hyatt Tampa Bay (Tampa, FL)