From Millennials to Mobile  9/17/2015

Defining the American consumer has never been more challenging. A shift in demographics, ascending lifestyle trends, and rapid advances in technology are requiring marketers to become increasingly nimble in their strategy. At ECRM's European Beauty, Personal & Health Care Week, Rich Zeldes, Executive Vice President of Global Strategy and Development at Women’s Marketing, a leading U.S. based media strategy, planning, and buying organization, will address emerging consumer and market trends and offer actionable insights for brands in the U.S. market.

In his presentation, Zeldes will discuss the pivotal factors motivating key American demographic groups, provide an overview of the country’s changing multi-cultural marketplace, offer insight into the lifestyle trends impacting the beauty and personal care categories—including the new luxury consumer, and explain the latest media trends in print, digital, and mobile.

“The American consumer wants to build relationships and actively engage with brands. To do so, brands must apply their knowledge of her personal priorities and preferences to create a holistic media mix that reaches her at every touchpoint throughout her day,” explains Zeldes. 

Although the American economy has largely recovered, the consumer mindset fundamentally shifted. “The American luxury beauty and personal care consumer is savvy—her path-to-purchase has changed radically with the emergence of mobile technology and social media,” says Zeldes. “Smart brands are interpreting the data, applying it to their customers, and leveraging their knowledge of social trends to speak to her when, and where it will make the greatest impact,” he continues. 

Join us during the European Beauty, Personal & Health Care Week in Cannes, France on February 7th from 6:00pm – 6:30pm to meet Mr. Zeldes and discover best practices for marketing to the American consumer. 

More about Women's Marketing:

Women’s Marketing offers a deep understanding of how women consume, engage, and take action with media, with unmatched expertise in beauty, health, fashion, food, and beverage. Every Women’s Marketing client enjoys the benefits associated with the significant purchasing scale we achieve through the vast network of companies we serve and our strong, recurring relationships with global media leaders. 

More about ECRM's European Beauty, Personal & Health Care Week:

During this must attend industry week, global retailers, importers and distributors will meet with a variety of global suppliers of products in the beauty, prestige beauty, personal care, health care, vitamins, diet and nutrition categories. For more information about the European Beauty, Personal & Health Care week please contact Liz Lantz at +1-440-248-3051 or

Rich Zeldes

Executive Vice President of Global Strategy and Development
Women’s Marketing

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