Logo, Color, Typography
ECRM Brand Kit
This publicly available brand kit provides basic files types and scenarios. If you are unable to find assets you're looking for or have design-related questions, please email the Marketing Team. Thank you for your interest & time.
Our Logo
Bold, Modern + Elevated
When possible use the ECRM Tangerine logo on a white background to create emphasis. This is our primary logo. RangeMe Black or true black logos are also available upon request for white backgrounds.
Use original colors, ECRM Tangerine, when placing the ECRM logo on RangeMe Black, Deep Sea, navy blue or dark greys.
Always use the white ECRM logo on bright or true black backgrounds.
ECRM Colors
Primary brand colors are used for elements that must reflect ECRM's brand
ECRM Tangerine
#ff4500
Usage: ECRM Primary Logo Color
Deep Sea
#163968
Usage: ECRM Navigation & Footers
RangeMe Black
#1e2432
Usage: Headers
True Black
#000000
UI Colors - Buttons, alerts and form elements
Info
#1579ED
Usage: Button Primary
Positive
#00cdae
Usage: Button Success
Warning
#FFA902
Usage: Button Warning
Error
#e26460
Usage: Button Error
Primary Shade
#D3E5F9
Usage: Primary Highlight
Secondary Shade
#D9F1ED
Usage: Success Highlight
Highlight
#fffbec
Greys- Text, backgrounds, panels, lines and borders
Slate
#485269
Usage: Copy
Steel
#80899D
Usage: Secondary Copy
Silver
#B4BAC7
Usage: Icons
Smoke
#CFD3DC
Usage: Button (hover)
Haze
#E3E6ED
Usage: Buttons, Lines and Dividers (default)
Mist
#F2F4F7
Usage: Table Headers and Disabled Buttons
Snow
#F8F9FA
Usage: Backgrounds
Typography
Headings
Graphik Regular
Subheads
Graphik Regular
Copy
Graphik Regular
Emphasis
Graphik Medium, All Caps
Example
