Join us to tour local Chicago stores during your trip out to the session! Explore how the category is merchandised during this self-guided experience, with transportation provided to the following stores:

• Marianos
• Jewel-Osco

Tours are for buyers only, and spaces are limited! 

In this session, NIQ’s latest insights, combined with key macro-economic indicators, will illuminate the forces reshaping the household essentials landscape. From cleaning products to paper goods and disposable food storage, we’ll explore how inflationary pressures, shifting household budgets, and evolving consumer priorities are redefining category performance.

Attendees will gain a view into the most significant changes in purchasing behavior, the emerging trends influencing how household members clean, store, and manage their everyday needs, and the product attributes driving meaningful growth across these categories.

As NIQ’s Vice President of Thought Leadership for Home, Family, & Baby, Darren Seifer (pronounced sigh fur) helps organizations decode how consumers care for their homes and family members. Known for blending analytical rigor with compelling storytelling, he transforms complex consumer and cultural signals into clear, actionable insights. Darren leverages his 25+ years of CPG/FMCG research experience to help shape strategy, spark innovation, and elevate understanding of the modern household. He is also a frequent speaker at industry events and has been quoted in numerous media outlets, including The New York Times, The Wall Street Journal, NBC Nightly News, and Bloomberg.