Monday, February 17, 2025
Beverage Breakthroughs: Trends Shaping the Industry
60 minutes
Join NIQ’s Marcelo Fazio as he provides a comprehensive overview of the latest trends shaping the coffee, tea, and broader beverage industries this winter. In this session, Marcelo will explore evolving consumer preferences, innovative product offerings, and key market shifts across these categories. From the rise of wellness-driven beverages and sustainability initiatives to emerging flavor profiles and brewing techniques, Marcelo will uncover what’s driving demand in coffee, tea, and other popular drink segments. This session offers actionable insights for professionals looking to stay ahead of industry trends and capitalize on new opportunities in the dynamic beverage landscape.
Marcelo Fazio, Director, Emerging Brands Beverage Vertical
NielsenIQ