How are your marketing strategies changing for the new generation of spenders? Bethany Gomez, Managing Director of Brightfield Group, will share insights into how Gen Z’s purchasing and psychology differ from older generations. The presentation will answer:
- What meat, dairy, and produce products are Gen Z purchasing?
- How do Gen Z consumers post about these products on social media?
- Where is Gen Z shopping?
This is a great networking event giving participants the opportunity to discuss relevant industry topics in a round table format with fellow industry professionals sitting at the table.
Conscious Consumers- Wayne Bennett, SVP of Retail, ECRM
Discuss the ongoing trends around purpose driven and sustainable products and initiatives
Industry Trends- Patrick Dougherty, Director- SMB, Grocery, NielsenIQ
Discuss the latest trends across retail and how it impacts our categories, brands, and decisions.
Masterful Marketing- Joe Tarnowski, VP of Content, ECRM
Discuss how brands and retailers can best collaborate on marketing efforts that get consumers into the stores and buying their products..
Generational Trends in CPG – What Are You Seeing?- Bethany Gomez, Managing Director, Brightfield Group
Each generation approaches wellness differently. Today, brands are honing on these generational differences, using them to target accordingly. Led by Bethany Gomez, Managing Director of Brightfield Group, this roundtable will ask participants to discuss the key generational differences they are seeing affect their industry and business, as well as those trends guiding brand strategy.
Join Patrick R. Dougherty from NielsenIQ to understand the latest consumer trends in deli, dairy, bakery and frozen departments, from wellness to inflationary impacts, and how consumers' purchasing behavior continues to evolve across these categories. Audience members will learn key drivers shaping demand and how to drive category growth in the coming year.
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