In this episode of On the Shelf, Timothy Bush of TLB Consulting discusses in-store displays with Tyler Roberts of Game Time Sidekicks, a supplier that aims to help people show off their university sports team’s loyalty with practical, high-quality, branded products.

Among the topics discussed are:

• When should you start considering adding in-store displays?
• Which retailer customers to approach for in-store display programs, and how to approach them
• Types of displays -- permanent vs. temporary, as well as display material, location, timing
• Including manufacturer's reps in the in-store display discussion
• Costs of display programs
• Other options outside of displays

The weekly On the Shelf podcast tackles important subjects crucial to mounting a successful sales campaign into Big Box Retail -- from time frames to packaging to pricing -- using simple steps, information and instruction. Presented by TLB Consulting, a concierge consulting company, led by Timothy bush, who has over 22 years of retail/wholesale expertise.

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