Diet, Vitamin & Sports Nutrition Event Presentation Now Available 8/2/2015
During ECRM's Diet, Vitamin & Sports Nutrition Event, held last month in Tampa, Fla., Brad Nix, a Partner with New York-based Brand Chorus, discussed the findings of Brand Chorus' research on the social media conversations taking place around the topics of diet, vitamins, and sports nutrition.
- 70 percent of Americans use the internet to get health information, and to help them make decisions throughout all aspects of the health journey
- 31 percent of online teens get health, dieting, or physical fitness information from the internet
- They drive engagement from their network of friends
- They are 8x more likely to share
- They are 4x more likely to have friends click their shares
- If provided with substantial content, they are highly likely to promote to their networks
Health Apps are HUGE (a $1.3 billion+ industry):
- There are currently more than 40,000 health apps
- The category is growing 87 percent faster than the entire mobile app industry
- This number will quadruple by 2016