ECRM to Host 2nd Annual Store Brands Leadership Summit
Seven retailers and four industry experts to share insights on private brands at the April sessions
Industry Insights: Store Brands
Did you know 94% of North American respondents would continue to purchase private label brands after the economy improves? Learn more in this article.
Marketing Beauty Products on Mobile
Infographic from Women's Marketing about how mobile has changed the way we shop.
Marketing Food to Millennials
Women's Marketing's take on how millennial consumers are looking for a more personalized experience in retail—and that includes the supermarket.
Snow Phipps Group Acquires ECRM
This strategic partnership will drive ECRM’s growth and continued commitment to delivering exceptional solutions for its clients.
Influencer Marketing: Best Practices for Brands
In the past year, influencer marketing has exploded. Women's Marketing offers a few best practices for brands and influencers.
Build Stronger Relationships with Consumers: Tips for Food Brands
Women's Marketing explains how CPG brands can establish personal experiences and deeper connections with consumers.
Video Playlist: 2016 Convenience EPPS
A 360-degree view of ECRM's Convenience EPPS event, held earlier this month in Las Vegas
Supplier Testimonial: Ideaology 360
Learn how brand specialists use ECRM EPPS in this supplier video testimonial.
Gaining a Foothold in a New Retail Channel
Learn how up front research can help improve supplier success in this article by Hamacher.
Market Track Study: Super Bowl 50
New Market Track Study Finds Advertisers Target “Always-Connected” Shopper for Super Bowl® 50
Industry Trends: The Evolution of Private Label
Consumers are tipping the scales towards private label items. Learn more about the evolution of these products.
ECRM Events - The Power of Face to Face
Learn more about what makes the ECRM Event format so powerful.
ECRM Best Practices: Supplier Event Follow Up
Learn more about how ECRM can help streamline the follow up process after an event.
ECRM Best Practices: Buyer Event Follow Up
Check out some tips that will help buyers follow up with suppliers after an ECRM event.
ECRM Best Practices: What Buyers Can Expect
This video is a road map to help first time buyer attendees or buyers that just need a refresher, better understand what they can expect when they attend an ECRM event.
ECRM Best Practices: What Sellers Can Expect
There is a ton that goes on during an ECRM event. Watch this video to get more information about what suppliers can expect once they arrive at an event.
ECRM Best Practices: ECRM Connect
Learn about the tools available on the ECRM Connect application.
ECRM Best Practices: Meeting Schedules
Before attending an event, learn about how meeting schedules are created and reviewed.
ECRM Best Practices: Product Library
Suppliers can learn about how making product information visible to buyers will help to create a successful event experience.
ECRM Best Practices: Categories & Profiles
Selecting the correct categories and completing your company profile is imperative to creating a meeting schedule. Learn more about how to complete this information before the event.
ECRM Best Practices: Event Preparation
Learn about what to expect when preparing for an ECRM Event
Cupid’s Confections: Prepping for Valentine’s Day
Some tips on how to drive sales for the holiday.
Industry Trends: Convenience / Front End Brand Week
In this industry report, discover which categories are leading front end sales, where e-cigs are headed and how c-stores can reinvent themselves.
Demand for Ethnic Products Growing, How Should Retail React?
Hispanic consumers are spending more at retail. Retailers and suppliers must react to this growing market.