In this fireside chat, ECRM's SVP of Retail Wayne Bennett and Mike Weir, Vice President of Own Brands at CVS Health, discuss the launch of CVS Health's new food and beverage brand, Well Market, which consolidates its existing food brands (Gold Emblem, Gold Emblem Bound, Big Chill) into a single, modern brand. 

About Well Market

The Well Market brand aims to simplify the customer experience and provide a clear, one-stop shop for food and beverage products. Weir highlights the innovative new flavors and products introduced under Well Market, as well as the modern packaging design with clear labeling and nutrition information. He emphasizes the importance of consumer insights in developing the brand, including feedback from a cohort of loyal CVS customers and blind taste tests. 

Promotion plans for Well Market include in-store activations, events, and potentially leveraging CVS Media Exchange.

He also discusses the qualities CVS seeks in suppliers, prioritizing innovation, differentiation, and quality over cost.

Meet CVS buyers!

CVS Health's buyers participate in most ECRM Sessions across Food & Beverage, Health & Beauty Care, General Merchandise and Pharmacy/Medical Markets. Click here to see the full list of ECRM Sessions to find the right one for your brand!