Value & Entertainment Keep Guests Coming Back to Aroogas Grille House & Sports Bar  10/18/2023

Gary Huether Jr is Co-Owner of Aroogas Grille House & Sports Bar, which operates 18 locations in Pennsylvania and is well-known for its chicken wings and unique appetizers. In this interview with ECRM's Joseph Tarnowski, Gary gives and overview of the restaurant operation -- which just celebrated its 15th anniversary -- and some trends he's seeing among the guests, which range from 21-year-old college students to lawyers, construction workers and moms.

Not surprisingly, many guests are seeking value, and Gary is addressing this with lots of regular promotions and an rewards program. Arooga's also offers lots of entertainment. As a sports bar, of course football is a big draw, and they have a strong Ultimate Fighting Championship crowd (he likes the UFC events in particular as they keep crowds there late, since the main events tend to start at 11pm). Live trivia is also a big draw to help get guests in during weekdays.

At the On & Off Premise Adult Beverage session he was looking for new trends and value add items he can offer, and while non-alcoholic adult beverage are not on the menu yet, he was exploring options at the session. (AF Drinks | Free AF, which makes alcohol-free cocktails, was a Grand Tasting Award winner for Most Innovative at the session). Gary's advice to suppliers looking to pitch him? Do your homework and learn about the restaurant and its guests beforehand, so you know whet fits and what doesn't.


Joseph Tarnowski

VP Content

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