Brightfield Group | ECRM: Snacking with Substance 12/16/2022
Today's health-forward consumers have made snacking part of even the most nutritious diets. The CPG industry is flush with new snack bars, innovative sweets, novel chip formats, and other easy ways to ingest health benefits over the holidays.
In this report, we look at emerging snacking conversations on social media. We dive deeply into our latest consumer survey data to identify growing trends and expectations.
- What health-focused snackers are looking for
- The needs and preferences are consumers are signaling
- Which label claims resonate most with consumers
- What functional ingredients are trending now
- What trends we are likely to see in 2023
Click here to download the report.