Tarko, Arthes S.A. Win European Cosmetics and Fragrance Buyers Choice Awards  5/11/2021

Tarko's Lionesse Premium Nail Care

Tarko won the Buyers Choice Award for its Lionesse Premium Nail Care during ECRM’s European Cosmetics & Fragrance Program held earlier this year. Arthes S.A. was the finalist for its Amore Mio EDP 100ML perfume.

The products were selected from dozens of entries submitted by participating suppliers. Buyers were able to evaluate each entry and cast their votes based on product packaging and innovation via the Buyers Choice Awards section of the ECRM Connect platform. 

The European Beauty Week took place February 1-5, with three virtual programs. In addition to the European Cosmetics and Fragrance Program, the week included the European Skin, Bath, Hair & Sun Care Program and European Premium Beauty Care Program consecutively. More than 4348 meetings took place including 193 buyers and 301 suppliers. 

Family-run Tarko seeks to deliver high-quality products with sharp designed packaging at affordable pricing. It offers several brands of accessories and cosmetic complements, as well as private label, and is distributed in 35 countries. In addition to the Lionesse brand, it manufactures ARTNET, Redqueen, and Hydra. 

Tarko’s product range has over 1000+ items that helps consumers’ everyday beauty habits, including eyelashes, curlers, nail tips, manicure tools, and pumice stones, many with seasonal special designs. The Lionesse Manicure Tool kit was developed for everyday nail care. Launched in the Summer 2020, it has already seen much success in Turkish & Middle Eastern regions.

Founded by Bernard Perrin in 1978 in Grasse, the world capital for perfumes, the Arthes Group fosters a culture of creativity, continuity, agility, passion, and the pursuit of excellence. It produces a selection of quality perfumes and cosmetics at competitive prices. Based on its French know-how and expertise, the company created its own brands and a private label department. 

The main brand of the group is Jeanne Arthes, which includes a women’s collection of four perfumes: (Attitude, Classic, Deluxe and La Ronde des Fleurs) and a men’s collection with three perfumes (Sport-energy, Seduction and Classic).

Its sister brand, Jeanne en Provence, combines perfume and body care products inspired by the Provence for women and men, and includes three collections of perfumes and seven collections of body care products.

Amore Mio Classic is one of Jeanne Arthes’s fragrance pillars. It was designed for delicate, romantic, and modern young women with a free spirit.

Arthes Group's Amore Mio

According to the company, the first approach “is sweet and sparkling thanks to the Granny Smith and Blackcurrant. Then cherry tree blossom and white flowers illustrate the poetic world of this fragrance, an olfactory delicacy which let a soft and powdery slipstream behind her, with frangipani and white musk.”
Next year’s European Cosmetics and Fragrance Program will take place 7-11 February, 2022. Click here for more information, or to register.


John Van der Valk

ECRM Europe

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