The State of CBD Retail & What's Next in Product Innovation 8/27/2020
Brightfield Group is a consumer insights and market intelligence firm for the CBD and Cannabis industries that works with well-known brands, manufacturers, and agencies across the world, providing strategic data, insights, and guidance for these dynamic markets. Leveraging a unique multi-source approach, the company delivers a holistic, forward-looking view into the everchanging brand, market, and consumer landscape.
During ECRM's recent Hemp/CBD Health & Beauty Care Virtual Session, Brightfield Group Managing Director Bethany Gomez created two on-demand video presentations for the ECRM Connect Thought Leadership platform for participating buyers and sellers to view while prepping for their meetings or during breaks between them. Wth the session completed, we're now opening these presentations up to the public!
Check out ECRM's next CBD Virtual Sessions:
The Impact of COVID-19 On CBD Retail
The global pandemic has significantly impacted many industries around the world. CBD is not immune to the negative economic impact of COVID. There have been, however, key market and consumer shifts over the past few months which indicate strong potential for the US CBD market. In this presentation, Brightfield Group Managing Director Bethany Gomez discusses these shifts and what brands and retailers can do to get ahead.
The Next Generation of CBD Products
Innovation in the CBD industry has exploded over the past year and has not slowed down due to the pandemic. The evolution of the CBD industry, along with where its headed, can be seen in the latest products with targeted branding, accurate dosages, and familiar form factors. In this presentation, Brightfield Group Managing Director Bethany Gomez provides a better understanding of the lifecycle of CBD products and how the 2nd generation of CBD is shifting the tone of a growing industry.