Jocko Willink, a retired U.S. Navy SEAL officer, Co-Founder & CEO of leadership consultancy Echelon Front, co-author of the #1 New York Times bestseller, Extreme Ownership: How U.S. Navy SEALs Lead and Win, and host of the Jocko Podcast will discuss how retailers and suppliers can lead in dynamic situations in a presentation to be held Sunday, September 30 at ECRM's Vitamin, Weight Management & Sports Nutrition session in Phoenix. 

The keynote, titled "Combat Leadership: Build High Performance, Winning Teams," is based on Jocko's experience as commander of one of the Navy Seal's most-decorated units, and lessons he learned from the harshest teacher of all: war. And while combat is different from any other environment in the world, the traits and qualities needed to succeed are exactly the same. Jocko will provide simple and direct, yet simultaneously strategic and diplomatic leadership concepts that are designed to get participants and their teams executing at the highest level possible. 

About Jocko Willink
Jocko Willink spent 20 years in the SEAL Teams, starting as an enlisted SEAL and rising through the ranks to become a SEAL officer. As commander of SEAL Team Three’s Task Unit Bruiser during the battle of Ramadi, he orchestrated SEAL operations that helped the “Ready First” Brigade of the U.S. Army’s First Armored Division bring stability to the violent, war-torn city. Task Unit Bruiser became the most highly decorated Special Operations Unit of the Iraq War. 

Jocko returned from Iraq to serve as Officer-in-Charge of training for all West Coast SEAL Teams. There, he spearheaded the development of leadership training and personally instructed and mentored the next generation of SEAL leaders who have continued to perform with great success on the battlefield. Jocko is the recipient of the Silver Star, the Bronze Star, and numerous other personal and unit awards.

Upon retiring from the Navy, Jocko co-founded Echelon Front, a premier leadership consulting company, where he teaches the leadership principles he learned on the battle eld to help others lead and win. Jocko has also the authored of Discipline Equals Freedom Field Manual, a New York Times Bestseller, and the best selling children’s books, The Way of the Warrior Kid, and The Way of the Warrior Kid: Marc’s Mission.
 

The Dichotomy of Leadership

Every leader must be ready and willing to take charge, to make hard, crucial calls for the good of the team and the mission. Something much more difficult to understand is that, in order to be a good leader, one must also be a good follower. This is a dichotomy; a Dichotomy of Leadership. It is, as authors Jocko Willink and Leif Babin wrote in their bestselling first book Extreme Ownership, “Simple, Not Easy.” Now, in The Dichotomy of Leadership, the authors explain the power inherent in the recognition of the fine line that leaders must walk, balancing between two seemingly opposite inclinations. It is with the knowledge and understanding of this balance that a leader can most effectively lead, accomplish the mission and achieve the goal of every leader and every team: Victory.

Jocko's Latest Mission: Supplements!
An avid health and fitness enthusiast, Willink also has a line of supplements for athletes he will be showcasing at the session, including Jocko Molk protein powder, Jocko Discipline Force Multiplier pre-workout, and Jocko Joint Warfare for anti-inflammation. The company's Jocko White Tea will also be available for buyers to sample!