The Vitamin Shoppe® (NYSE:VSI), an omni-channel, specialty retailer and manufacturer of nutritional products, has introduced RangeMe to its merchandise innovation and sourcing process. The new online consumer packaged goods (CPG) platform provides a streamlined process that will allow The Vitamin Shoppe’s category managers to be introduced to innovative products and brands that accommodate the evolving requirements of customers, easily meet and foster relationships with vendors, and provide them with access to thousands of new products from around the world.
RangeMe’s unique technology was designed to improve the way retailers’ source merchandise by putting state-of-the-art products in front of the right buyers at exactly the right time, while also giving vendors exposure to a broader range of retailers. The Vitamin Shoppe, which carries products across multiple health and wellness categories, has adopted this technology as a means to enhance its sourcing capabilities so that it may offer the most relevant and inventive solutions to its customers first.
“With RangeMe, we are in a unique position to hone in on the most innovative and compelling products on the market, which allows us to bring the best solutions to our customers faster than other retailers,” says Doug Jones, Chief Merchandising Officer at The Vitamin Shoppe. “The platform not only enhances our product discovery process, it helps us stay ahead of the competition by identifying the right products for our customers’ needs.”
“We are thrilled to partner with The Vitamin Shoppe as a premier specialty retailer on RangeMe,” says Nicky Jackson, Chief Executive Officer and Founder, RangeMe. “Their passion for health and wellness, and commitment to bringing new products to their customers is a perfect fit with the RangeMe platform. By providing access to an incredible array of suppliers, we want to help The Vitamin Shoppe further their dedication to consumers and enhance their journey as a leading health and wellness retailer.”
About the Vitamin Shoppe, Inc. (NYSE:VSI)
The Vitamin Shoppe is an omni-channel, specialty retailer and contract manufacturer of nutritional products based in Secaucus, New Jersey. In its stores and on its website, the Company carries a comprehensive retail assortment including: vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and natural beauty aids. In addition to offering products from approximately 900 national brands, the Vitamin Shoppe also carries products under The Vitamin Shoppe®, BodyTech®, True Athlete®, MyTrition®, plnt®, ProBioCare®, Next Step® and Betancourt Nutrition® brands. The Vitamin Shoppe conducts business through more than 775 company-operated retail stores under The Vitamin Shoppe and Super Supplements retail banners, and through its website, www.vitaminshoppe.com
RangeMe is the leading online platform that streamlines new product discovery between suppliers and retailers. The platform empowers retail buyers with an efficient way to discover innovative new products and manage the inbound product submission process. For product suppliers and manufacturers, RangeMe gives increased control over the marketing of their products and greater access to retail buyers. For more information on RangeMe visit https://www.rangeme.com/.
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