TABS' Jetta to Discuss VMS Trends & Opportunities at ECRM EPPS 10/6/2017
Dr. Kurt Jetta, CEO of TABS Analytics, will present and discuss his findings of 10 years of vitamin category consumer and retailer/channel trends in TABS’ 10th annual Vitamins, Minerals and Supplements research study during ECRM’s Vitamin, Weight Management, And Sports Nutrition EPPS in Washington, D.C.
This educational session, which will be held Sunday, January 7, from 5:30 to 6:30 PM, will examine TABS’ historical data on the category to reveal trends and predict the course of the VMS category, both from a consumer and channel perspective. Among the areas of focus will be the types and volume of products purchased, the outlets at which they were purchased, as well as consumer promotional trends.
In addition, Dr. Jetta will review the results from the inaugural TABS VMS syndicated survey tracker launched in Q3 2017. This quarterly tracking service serves as an enhancement to the annual study and tracks channel, consumer and brand facts that are critical to understanding business and competitive drivers.
Dr. Jetta will go into more detail on this topic and cover, among other things:
- What's shaping the debate about the true size of the VMS category
- Estimated outlet sales and share of occasions, including the online channel
- How consumers are buying and shopping the category
Kurt Jetta, Ph.D. is the CEO, Founder and Lead Product Developer for TABS Analytics, a technology-enabled retail and consumer analytics firm. He started the company in 1998, and in the 18 years since inception the business has gone from a one-man operation to 30 employees and 60+ retainer clients, and invented the company’s analytical innovations including TABS AccuBase, TABS ProfitMaster, and TABS RetailWorks that are now widely used in the consumer and retail products industry. He is a frequent contributor to industry publications and symposiums, and an oft-cited expert in the business media including The New York Times, The Washington Post, Thomson/Reuters, The New York Post, Forbes and CBS News.
Dr. Jetta received a B.S. in Statistics in 1983 from North Carolina State University, and an M.B.A. in Marketing from The Fuqua School of Business at Duke University in 1986, and a Ph.D. in Economics from Fordham University in 2008 based on his thesis on retailer price promotion.