The Vitamin Shoppe to Host New Product Review  9/14/2017

The Vitamin Shoppe will be hosting a review for suppliers of new and innovative products across several vitamin, minerals, supplements and sports nutrition categories Tuesday, October 17th at the Hilton Meadowlands in Secaucus, NJ.

The session, which will be organized and managed by ECRM's Retail Solutions team, will include 10 Vitamin Shoppe Category Managers, who will schedule 20-minute meetings with relevant suppliers, and will focus solely on new products, rather than a review of current business.  

“As a leading specialty retailer in the health and wellness space, we are always looking for new and innovative products to help our customers nourish their bodies so they can thrive every day,” said Doug Jones, Chief Merchandising Officer at The Vitamin Shoppe. We are very happy to partner with ECRM to organize this event and to the vendor partners who are providing innovative solutions that may inspire our customers to be their best selves.” 

During the session, Vitamin Shoppe will be focusing on the following categories: Protein Powders/Meal Replacement Powders 
  • Sports Nutrition Supplements 
  • Diet/Weight Management 
  • On-the-Go Nutrition (Bars, Drinks & Snacks) 
  • Vitamins, Multivitamins & Family Health Specialty Supplements 
  • Digestive Supplements Herbs, Homeopathy, Minerals and Joint Care 
  • Bath and Body, Aromatherapy and Household products 
  • New Categories/New Business  

ECRM will be coordinating all aspects of the process including vendor sourcing, meeting scheduling, logistics and preparation on behalf of Vitamin Shoppe. There is a minimal fee of $500 per vendor company to attend, which includes meetings with appropriate buyers and exclusive Vitamin Shoppe webcast during which the retailer will outline its vision and strategy and prepare retailers for their meetings. Payment will need to be received by ECRM prior to the meeting. 

“As retailers continue to seek higher margins and enhance unique product offerings to enhance shopper loyalty, ECRM is happy to support Vitamin Shoppe in this important Innovation Summit program,” said Wayne Bennett, SVP of Retail for ECRM.  

To have your products considered in this review, please contact Shelly Wright, ECRM Senior Retail Solutions Account Manager, at 

About the Vitamin Shoppe, Inc. (NYSE:VSI) 
The Vitamin Shoppe is an omni-channel, specialty retailer and contract manufacturer of nutritional products based in Secaucus, New Jersey. In its stores and on its website, the Company carries a comprehensive retail assortment including: vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and natural beauty aids. In addition to offering products from approximately 900 national brands, the Vitamin Shoppe also carries products under The Vitamin Shoppe®, BodyTech®, True Athlete®, MyTrition®, plnt®, ProBioCare®, Next Step® and Betancourt Nutrition® brands. The Vitamin Shoppe conducts business through more than 775 company-operated retail stores under The Vitamin Shoppe and Super Supplements retail banners, and through its website,

Joseph Tarnowski

VP Content

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