Wellness, E-Commerce Driving Pet Product Sales 5/1/2017
During ECRM's recent Pet EPPS, Packaged Facts Research Director David Sprinkle presented highlights from Packaged Facts' industry-leading coverage of the U.S. pet market, with a focus on dog and cat products. He discussed the most recent figures on dog and cat population trends, pet owner demographics, and pet owner spending, with a forward-looking focus on market drivers and high-growth segments, especially in pet nutrition and pet wellness segments.
The session also addressed the mass-market vs. specialty channel competition, plus the growing role of the Internet in pet product retailing, featuring February/March 2017 data from Packaged Facts’ pet owner survey program.
Among the topics discussed were:
- Historical pet ownership and pet owner demographic trends for dogs, cats, and other pets
- How Millennials differ as pet market consumers from their previous-generation counterparts
- The momentum and implications of online
- New trend and product opportunity areas
Below are three videos highlighting key aspects of David's presentation.
(To view the full playlist, click the menu icon in the upper-right corner of the video player)