The New Wave of Private Label Development: Kantar Retail 4/15/2017
As the retail landscape rapidly evolves, a new wave of private label development is taking shape – one with significant implications for how suppliers must think about partnering with their customers. During ECRM's Store Brands Food & Beverage EPPS, Diana Sheehan, Director of Retail Insights for Kantar Retail, explored how retailers and suppliers have approached the strategy of private brands today and where to look for growth in the future, based on insights from Kantar's private brand framework.
Among the topics discussed were:
- How retailer brands are evolving around the world and what this evolution means for U.S. retail
- U.S. shoppers’ attitudes toward private label in various channels and how those attitudes differ by generation
- Identifying key areas for product innovation where store brands can look to innovate and grow
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