Impulse Marketing Against the 6 Human Needs  3/1/2017

Bill Carmody, CEO of Trepoint, weekly Inc. columnist and a regular ECRM keynoter discussed the six human needs that drive impulse purchases during an educational session at ECRM's Impulse, Front-End & Checklane EPPS held recently in Las Vegas.

In Carmody's presentation, he explored the six human needs -- developed by personal growth guru Tony Robbins -- that drive all human behavior, and how most impulse purchases can be linked to meeting one or more of them. These six human needs are:

  • Certainty
  • Variety
  • Significance
  • Love & Connection
  • Growth
  • Contribution (to others or to a cause)
At different phases of the shopper’s journey, consumers are looking for very different things from the products they are considering based on these human needs, and by tailoring the marketing of your products to them, you can drive impulse purchases. In his discussion, Bill demonstrated how to do this.

Click here to download the slide presentation from the general session.

Click here to view the full presentation recorded live on Periscope.

Joseph Tarnowski

VP Content

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