Impulse Marketing Against the 6 Human Needs 3/1/2017
Bill Carmody, CEO of Trepoint, weekly Inc. columnist and a regular ECRM keynoter discussed the six human needs that drive impulse purchases during an educational session at ECRM's Impulse, Front-End & Checklane EPPS held recently in Las Vegas.
In Carmody's presentation, he explored the six human needs -- developed by personal growth guru Tony Robbins -- that drive all human behavior, and how most impulse purchases can be linked to meeting one or more of them. These six human needs are:
- Love & Connection
- Contribution (to others or to a cause)
Click here to download the slide presentation from the general session.
Click here to view the full presentation recorded live on Periscope.