For this week's On the Shelf podcast, Timothy bush of TLB Consulting spoke with Tom Gray, CEO of The Handy Camel and senior product strategist of Make48 -- a reality TV show in which inventors develop consumer products during a 48-hour competition, and then follows the three winning creations and their teams as they try to bring those products to market.

During this podcast interview, which was shot on location at ECRM's Impulse, Front-End & Checklane EPPS earlier this month in Las Vegas, Tim and Tom discuss the Make48 program, the types of products that are assigned in the competition, and the steps they then take to get the products into big box retail.

The weekly On the Shelf podcast tackles important subjects crucial to mounting a successful sales campaign into Big Box Retail -- from time frames to packaging to pricing -- using simple steps, information and instruction. Presented by TLB Consulting, a concierge consulting company, led by Timothy bush, who has over 22 years of retail/wholesale expertise.

Click here to download the podcast.

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