Shopper research firm WSL Strategic Retail shared five shopper-led trends that are transforming the Beauty landscape, based on WSL’s latest proprietary How America Shops research. During her presentation, Martinek discussed the numbers behind these trands, and the implications for manufacturers and retailers across several categories and channels of beauty.
The five trends are:
- Forget about price
- Women seek stress-free shopping
- "It's about me"
- Beauty Tech
Below is the full presentation segmented by each of the five trends discussed by Martinek into a YouTube playlist. Click the menu icon in the upper-left corner to see the full playlist.