Marketing Beauty Products on Mobile  10/21/2016

Mobile has changed the way we view the world. It's revolutionized the way we communicate, enjoy entertainment and shop. At first, marketers looked at mobile as just another device, but as we've learned, the highly personal nature of mobile has made it less about the device and more about the person using it—the power is now in the hands of the people! Increasingly, mobile is now how women research beauty products, compare prices, check availability, and get information while in-store. In our infographic, we learn how mobile is driving beauty buying behavior in-store, the challenges with mobile, and what this means for your brand.


Brands that are marketing beauty products must develop a smart, strategic media plan that reaches women where they are.Contact Women's Marketing to learn why we are a top media planning and buying agency for brands trying to reach a female audience.

Andrea Van Dam

Women's Marketing

Women’s Marketing is the leading media strategy, planning, and buying organization for emerging and high-growth brands. We offer a deep understanding of how women consume, engage, and take action with media, with unmatched expertise in beauty, health, fashion, food, and beverage. Every Women’s Marketing client enjoys the benefits associated with the significant purchasing scale we achieve through the vast network of companies we serve and our strong relationships with global media leaders.

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