Marketing Beauty Products on Mobile 10/21/2016
Mobile has changed the way we view the world. It's revolutionized the way we communicate, enjoy entertainment and shop. At first, marketers looked at mobile as just another device, but as we've learned, the highly personal nature of mobile has made it less about the device and more about the person using it—the power is now in the hands of the people! Increasingly, mobile is now how women research beauty products, compare prices, check availability, and get information while in-store. In our infographic, we learn how mobile is driving beauty buying behavior in-store, the challenges with mobile, and what this means for your brand.