An Eye on 2016 Back-To-School Trends 10/11/2016
Learn about exciting back-to-school trends, including the growth of online shopping and shifts in the timing of back-to-school shopping across the U.S., in this video featuring NPD Industry Analyst Leen Nsouli.
Here are some highlights:
- More and more consumers are shopping online during the back-to-school season.
- Over this past back-to-school season, more than $90 million have shifted from in-store to online.
- Consumers are shopping later in the season forcing retailers to readjust how and when they merchandise products. This directly impacts tax free holidays.
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