Market Track Partners with Competitive Promotion Report  9/7/2016

Market Track, LLC, a leading provider of market intelligence solutions based on comprehensive analysis of the advertising and promotional landscape and a presenter on ECRM's recent and Wakefern supplier webcasts, has partnered with Competitive Promotion Report, LLC (CPR), a provider of trade pricing and promotions data in the health, beauty and wellness (HBW) sector of the consumer packaged goods industry.

The strategic partnership connects Market Track’s qualitative promotional data with CPR’s integrated trade spending and financial analytics to provide health, wellness and beauty manufacturers and retailers a complete view of promotional behavior for both national and private label brands. This comprehensive look into differing promotional strategies offers actionable insights that can ultimately help HBW clients improve their bottom line and ROI.

“The health, wellness and beauty sector is such a sizeable portion of the consumer packaged goods industry and by combining CPR’s integrated suite of solutions with Market Track’s analytics data, clients will have otherwise unavailable access to valuable competitive insights,”said Dennis Moore, President of Market Track.

Competitive Promotion Report, LLC provides health, beauty and wellness manufacturers and retailers with proprietary competitive intelligence, analytics & insights focused on financial metrics that include category and brand profitability and portfolio optimization to increase ROI.

“Our new partnership with Market Track is extremely important because it will allow CPR to integrate the Feature Vision promotional ad activity with our retail margin, brand profitability and optimization financial metrics in order to deliver actionable analysis and insights that drive ROI for our clients,” said Glenwood Davis, President and CEO of CPR.

Chicago-based Market Track is a provider of subscription-based advertising, brand and pricing intelligence solutions. Through monitoring trade and promotional advertising, pricing and e-commerce activity, brand protection and competitive advertising activity, Market Track provides coverage of key media channels available. Market Track’s solutions enable advertisers, agencies, retailers, and manufacturers to efficiently monitor and analyze causal data, creative execution, and ad spending to maximize the value of their marketing campaigns. 

Market Track recently participated in two ECRM webcasts aimed at educating suppliers on how to do business with online retailer, and about how beauty suppliers can most effectively engage with Wakefern buyers.

Market track SVP of Marketing Traci Gregorski has been an educational session presenter at several ECRM EPPS meetings.

Joseph Tarnowski

VP Content

Post a Comment